Quarterly Market Update | Seller Strategy

Mckinze Casey December 16, 2025

The Denver market continues to move, and with a new year on the horizon, understanding the story behind the data matters more than ever. This Q1 Playbook outlines what’s been happening, what’s ahead, and how to stay positioned (whether you’re buying, selling, or simply keeping a pulse on the market).

What Has Happened So Far

Q4 followed expected seasonal patterns, with activity slowing across pending transactions, showings, and new listings as both buyers and sellers shifted into holiday mode. Inventory trended downward through the quarter, although levels remained higher than this time last year.

Buyer leverage continued to define the market. More than half of closings included seller concessions, nearly 60% of listings required at least one price reduction, and median days on market climbed into the mid-30s and 40s. Homes that did secure contracts typically needed around 16 showings, underscoring the importance of strong pricing and polished presentation for sellers.

Overall, the quarter reinforced a steady rebalancing that has been building since late summer - buyers operated with more options and negotiating power, while sellers who were prepared and well-positioned remained competitive despite softer conditions.

Where is Q1 Headed?

As we move into Q1, the tone begins to shift again, and this is where timing matters. Early in the year, we typically see demand strengthen before inventory fully returns. Confidence usually picks back up in January as buyers reset after the holidays, and even a modest rise in showings can change momentum quickly.

With more than twenty years of selling in seasonal markets across the country, I’ve learned that Q1 is one of the most strategic windows for both buyers and sellers. For sellers, listing before the true spring surge often means standing out while competition is still light. For buyers, there’s a brief moment where choice, leverage, and patience intersect before activity accelerates again.

This next quarter is about positioning. With the right strategy in place, both buyers and sellers can use this moment to their advantage.

How to Succeed in Q1: Successful Seller Tips

+ Treat January and February as your strategic advantage. With new listings down sharply in Q4, the early-year market opens with less competition. Sellers who list before the spring surge often enjoy stronger showing traffic and better outcomes.

+ Presentation must exceed buyer expectations. It is taking 16+ showings to secure a contract. With buyers moving slowly, your home needs to stand out. Thoughtful prep, clean design, and crisp presentation matter more now than ever.

+ Price with intention. Buyers are highly sensitive to value. A strong initial price is a marketing tool, not just a number. The more compelling your launch price, the stronger the response, and the fewer reductions you’ll need later.

+ Be prepared for credits. With 50–65% of recent closings including concessions, be ready to offer value that helps buyers feel confident enough to move forward.

Have questions? Don’t guess—let’s game plan your Q1.

SCHEDULE A STRATEGY CALL