Quarterly Market Update | Seller Strategy

Market Stats Mckinze Casey May 12, 2026

Now that we are well into Q2, the picture is coming into focus. What we are seeing is a market that is steadily building momentum again, with more clarity around how to actually win in it.

This Q2 Playbook breaks down what has already happened, where things are headed, and how to stay positioned - whether you are buying, selling, or simply keeping a pulse on things.

What Has Happened So Far?

The first part of the year brought momentum into the market, but not without some friction.

Sellers have started stepping forward with more confidence, bringing a noticeable increase in new listings. Buyer demand is re-engaging right on schedule, and they have become more selective. Rising rates created hesitation, and you can feel that in the pace - homes are moving, but not without intentional strategy.

Activity dipped around Easter, which is typical, but it was short-lived. Since then, momentum has been building week over week, with buyers and sellers both stepping up.

One thing that has become very clear is the separation within the market. Well-positioned, move-in-ready homes are driving the strongest results and holding pricing. Detached homes are leading that momentum, while condos and townhomes are offering more flexibility and negotiating room for buyers.

Overall, activity is up, pricing is holding steady with slight upward pressure, and the spring market is doing what it typically does... just with a bit more negotiation. The pattern is consistent: the well-prepped homes are moving quickly. The rest are sitting, adjusting, and chasing the market.

Where Is Q2 Headed?

Moving further into Q2, inventory is expected to rise steadily, especially as we approach the end of the school year and more sellers bring homes to market.

That increase in inventory creates more choice for buyers and more competition for sellers. The opportunity right now is timing and positioning. Homes that launch strong now - priced correctly, presented well, and marketed strategically - are positioned as the “next to sell,” rather than sitting as the “leftover” inventory right before school starts.

With more competition comes more choice for buyers, and they will always narrow it down to their favorite. Even if a neighboring home is priced lower, buyers will still choose and negotiate on the one they connect with most. Homes that don’t stand out quickly fade from consideration.

The goal is simple: be the favorite. Be the next one to get the offer.

How To Succeed In Q2: Successful Seller Tips

+ Make your first impression count. The market is watching new listings closely... how you come out of the gate is crucial.

+ Price strategically from day one. Today’s buyers are sharp. Overpricing does not create room; it creates hesitation.

+ For the sellers who secure a quick contract by pricing and preparing correctly (only 20% of the market), they are still faced with a 30% contract fall-through rate. You are an outlier if you get a quick offer + successfully make it to the finish line without friction.

Have questions? Don’t guess—let’s game plan your Q1.

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